DEAD BY APRIL
DR.BROR DASHBOARD
Since ads went live on Feb 14, 2026, the campaign has added 32,365 monthly listeners from the live baseline, created roughly a 75,000-listener gap versus the projected no-ads path, and driven 16,607 Spotify visits while the band's daily listener direction flipped from decline to growth.
MY LIGHT DOMINATED
13,239 visits at 1.32 kr each — 80% of all campaign results came from one song. The algorithm identified My Light as the track that converts new listeners better than anything else in DBA's catalog. The three early test tracks (Break My Fall, Anything At All, Brain Tissue) had almost zero budget and should not be judged on these numbers.
COMPLETE TREND REVERSAL
Dead By April was losing 673 listeners every single day in the weeks leading up to the campaign. Since ad activation the trajectory flipped to +514/day. That's a swing of +1,187 listeners per day for 400 kr.
1.40 KR PER SPOTIFY VISIT
In paid music marketing, anything below 2.50 kr per visit is considered phenomenal. This campaign runs at 1.40 kr — well under that threshold. The algorithm is heavily rewarding this audience-content match.
SAVE FLYWHEEL ACTIVATED
Saves jumped +73% from 1,265 to 2,185 per day. Saves are Spotify's strongest algorithmic signal — each one tells the algorithm "recommend this to more people." This creates compounding organic growth beyond what ads directly deliver.
75,000 LISTENER GAP
Without ads, DBA would be at ~381,000 monthly listeners today based on the pre-campaign decline rate. They're at 455,869. That 75,000-listener gap is the direct, measurable impact of the campaign.
PERMANENT FOLLOWERS +159%
New followers jumped from 22 to 58 per day. Followers are permanent — they get notified on every new release. This is building infrastructure for every future DBA release.
5.1 MILLION IMPRESSIONS SERVED
5,110,873 impressions served to metalcore audiences worldwide. The brand is being seen by millions of potential fans who had never encountered Dead By April before — even those who don't click become aware.
WHY WE TEST, NOT GUESS
The current campaign runs at 1.40 kr per Spotify visit using existing creative. But ad fatigue is real — the algorithm rewards fresh content. Every new piece of content we film today becomes a new ad creative to test. Some will perform at 1.50 kr. Some might hit 0.80 kr. And one of them might be the piece that drops us to 0.60 kr or below. We don't know which one it'll be until we test it — which is why volume matters. The more content we create today, the more shots we have at finding the next winner. At 0.60 kr, the same 400 kr/day budget would drive 20,000 visits per month instead of 8,600 — more than double the growth for zero extra spend.
Approve or reject each one — your selections are saved instantly.
Videos we've edited and rendered from your footage. Watch each one and approve it to go live, or reject with feedback and we'll fix it.
These are content pieces Dr.Bror produces without any input from the band. Poster designs, animated videos, data visualizations, social graphics — all generated, scheduled, and posted automatically. Approve what you want us to make.
Upload raw footage, audio, or images. The agent edits them into finished content pieces — matching approved ideas or generating new ones based on real-time signals.
Drop your footage, audio, and images into a shared Google Drive or Dropbox folder. The agent monitors the folder continuously. New files are automatically analysed, matched to approved ideas, edited, and queued. You can also send files directly via the link we set up.
Pick your name below. Answer a few quick questions so we can tailor your weekly content tasks — whether you're at the studio with gear or at home with an iPhone.
Video and graphic assets for Meta ticket sale campaigns. Film ideas for today + content Dr.Bror generates. Each piece targets a specific show or the full tour.
| Date | City | Venue |
|---|---|---|
| Apr 30 | Aarhus, DK | Voxhaul |
| May 1 | Gothenburg, SE | Filmstudion |
| May 2 | Trollhattan, SE | N3 |
| May 8 | Norrkoping, SE | Arbis |
| May 9 | Lund, SE | Mejeriet |
| May 22 | Umea, SE | Nolia |
| May 23 | Uppsala, SE | Katalin |
| May 29 | Bergen, NO | Kulturhuset |
| May 30 | Stavanger, NO | Folken |
| Jun 19 | Warsaw, PL | Summer Punch Festival |
| Jul 24-26 | Vaasa, FI | Kaaos Festival |
| Sep 30 | Oulu, FI | Tullisali |
| Oct 1 | Kuopio, FI | SawoHouse |
| Oct 2 | Helsinki, FI | Kulttuuritalo |
| Oct 3 | Tampere, FI | Tavara-asema |
Performance data from the "Max - DBA Tour 2026" Meta campaign driving link clicks to ticket pages. Campaign has run Feb 25 - Apr 20, 2026 (55 days) with budget scaling up in April.
COST EFFICIENCY
Average cost per ticket page click. If even 5% of those 8,075 clicks converted to ticket purchases at 300-500 kr average, that's 120,000-200,000 kr in ticket revenue from a 22,266 kr ad spend.
TREND: CPC VOLATILE
Early days averaged 1.30-1.50 kr per click. March plateaued at 2.30-2.80 kr. Early April spiked above 7 kr per click on the oldest creative, then dropped back to 1.50-2.00 kr on Apr 13-15 once budget was scaled and new audiences opened. Fresh content from today's shoot will keep the CPC down as budget continues to scale.
RETARGETING OPPORTUNITY
401,390 people saw the tour ads. We can retarget everyone who clicked but didn't buy with a follow-up ad: "Still thinking about it? Only X tickets left." Retargeting typically converts at 3-5x the rate of cold traffic.
NEXT: FRESH CREATIVE + CITY TARGETING
The campaign ran one generic tour ad to everyone. Next phase: city-specific ads (today's poster variants) targeting each city's geo. Gothenburg fans see Gothenburg poster. Bergen fans see Bergen poster. Relevance = lower CPC = more sales.
Approve the poster style you like best. Once approved, we generate all 15 city-specific versions in that style — each with the correct date, venue, and a "Get Tickets" link. Delivered in feed (1080x1080), story (1080x1920), and print-ready formats.
6 design variants per city using real DBA photos. Click any poster to download it. Use the toolbar to switch formats and filter by city.
Connected to your Shopify store. Our agents analyse your sales data, research competitors, generate new designs, and push approved products straight to Printful and Shopify — fully automated.
Approved content ideas automatically appear here as detailed shot lists. Marcus films the shots, checks them off, drops a link to the raw files, and we edit the final video.
Share a Google Drive link with your raw footage. Our agent analyses every clip, suggests Instagram Reels to create from it, and after you approve — renders them automatically with Remotion.
Got an idea for a video, a concept, a song you want to push, anything? Drop it here. We'll structure it into a filmable plan with camera angles, text overlays, and everything you need — and add it to the shoot list.
Vinyl
2,000 records, 500 per color variant, urgency-based releases. Limited editions drive FOMO and collect value.
Digital Products
Templates, presets, stems, stem packs. Leveraging the production knowledge into sellable assets for other musicians.
Synth / Plugin
AI prototype vs 70K SEK manual development. Testing feasibility of a branded DBA synth or audio plugin.
Fan Platform
AprilArmy.world generated 500K SEK. Exploring TikTok/IG subscriptions as alternatives to Patreon.
Commentary Tracks
Spotify behind-the-scenes production content. Track-by-track breakdowns, songwriting stories, studio sessions.
The more raw material you give us, the more content we can produce without needing your time. Here's what would let us create significantly more — posters, animated videos, ad creatives, social graphics, and video overlays.
Send us the promo photos, logo, and ticket links. We handle everything else — poster designs, animated content, ad creatives, posting schedule, campaign management. You focus on the music and the shows. We focus on making sure every seat is full.
Every video, photo, poster, and graphic we've created — all in one place. Filter by type, download, or share.